There was a time when, if you wanted to be a copywriter, you could walk into an
agency and ask to take a Copy Test.
You'd have been shown to a room the size of a broom cupboard, given a pencil, some
paper, a seemingly strange set of questions, and an hour to compose your answers
.
For the agency, it was an opportunity to find new writing talent. For you, the chance
to get a job.
In recent years the Copy Test has faded away, deemed unnecessary in a world of advertising
degrees, media studies courses, etc.
But the very reason for having a copy test
is more relevant than ever. An industry that thrives on diversity needs to draw
people in from a greater variety of backgrounds and interests.
Might that be you?
It may be that you haven't yet considered a career in creative writing for agencies.
Or it may be that you just didn't know how to go about it.
In either case, the new, updated, online, 21st century, IPA Copy Test is your chance
to impress.
Remember, Salman Rushdie (Ogilvy) and Fay Weldon (JWT) were once copywriters…
